No animals were harmed in the creation of this website. 

Casper 

Dream Team

Smart Alarm & 

Sleep Tracker

The Challenge

For my fourth project at General Assembly, I was tasked with creating a passion project that could feasibly be tied to brand. As a biohacking enthusiast, I thought a companion sleep app for the pioneer of the "bed in a box" model would be both  relatable and truly further the company's mission. However, I decided to re-envision this sleep app by bridging it with the user's waking life data such as calendar invites and transit information. 

Timeframe

2 Weeks  

My Role

Research

Wireframing

Prototyping

Project Manager

 

Research

Synthesis

 

Feature & Heuristic 

Competitor Analysis 

We compared the features and system behavior of competitor custom product marketplaces. 

Surveys 

We surveyed 50 people in order to learn more about their sleep behavior as well as their experiences with sleep related applications.  

Interviews

As Casper products are not targeted towards those with muscular-skeletal issues, we chose a 50/50 mix of healthy people who had experience with sleep apps as well as those that didn't to accommodate for multiple user types.  

Affinity Mapping

We assembled all of our data from the previous three phases of research and compiled them into emerging themes from which we would prioritize features and arrive at a problem statement and persona.   

Survey Results

Notable Interview Quotes

“ Used a sleep tracker, but stopped using because it wasn't useful. Just told me how I slept but not how to sleep better. "

“ I feel so tired in the morning. I snooze it 30 min every morning. Alarm doesn't take me out of deep sleep."

“Told me(tracker) how my general quality of sleep is, what is my ratio of my deep sleep, light sleep… I've never dug into it too much.”

“ I want a sleep app that understands me. Not the other way around.”

Insights

& Solutions

Smart Snooze

Users lamented their bad habit of snoozing, so we decided to create a snooze function that requires a different gesture to disable it each time in order to force users to look at their phone.  

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Insights Over Data

Currently, most sleep apps only provide large amounts of data that perplex users. Rather, we decided to give people digestible data that allows them to change their behavior. Moreover, we offer recommendations on when to sleep based on this data.  

Bridging Waking & Sleeping Lives

Users want recommendations to be relevant to them. As such, we incorporate transit and calendar data and adjust wake up times accordingly(traffic jam, train delays, etc.). to ensure users aren't rushed or miss the things that matter to them most.      

Gradual Wakeup

Most users found their alarms jarring. To align with users habits of spending a few minutes in bed awake prior to waking up, we implemented a gradual alarm that would gently wake people up and prevent snoozing.   

Want the full story? Download the research report 

 

Prototype

Flow

Documents the process of our persona having his alarm wake him up early for his 9 am meeting after snoozing multiple times. 

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